The scene below was photographed at Shanghai's Hongqiao Airport Terminal 1 - which serves international flights to destinations across East Asia.
The photo features two airlines - the privately owned Taiwanese carrier "EVA Air" and the Chinese government majority owned "China Eastern Airlines"
At first view it looks like a pretty normal airport scene, however at second glance you can see that both planes in the photograph are themed, or as they say in the business "have special liveries"!
The two contrasting designs serve as a good example of the difference between private business being run for the benefit of shareholders and state owned enterprises being run for 'the benefit of all'.
Let's take a closer look at the two aircraft:
Adorned with the cute image of Hello Kitty, this might not be everyone's cup of tea, however it is an attractive design which instantly draws people's attention.
The service is primarily aimed at developing tourism between Taiwan and Japan and comes complete with it's own website
This design features the logo of the Xinhua News Agency, their website address and some yellow clouds.
It is poorly presented and easily forgettable.
According to this account on their website
(Chinese only) the objective is to "further enhance brand awareness, social influence, promote bilateral business and achieve new development"
Ceremonies to promote and announce the launch of these respective services were held.
Information about the parties involved is summarised in the tables below:
100% Privately Owned
China Eastern Airlines
61% Owned by Chinese Government
Tokyo-listed Sanrio Company
Products focusing on the kawaii (cute) segment of Japanese popular culture
Xinhua News Agency
State Council of the People's Republic of China
Official press agency of the People's Republic of China
During a recent trip to Australia, Senlinx took time out from a busy schedule to catch up with members of Wynnum Redlands Cycling Club’s JG Trading team, who we have sponsored for the 2011/12 season.
The team, whose kit is emblazoned with the Senlinx logo, was very welcoming and kindly invited us to both watch a race and to attend their annual awards evening.
It was a great pleasure to meet members of the team and see them in action.
Here are some photos from the race:
The Senlinx logo will soon be seen whizzing around South Queensland, thanks to their recent partnership with the Wynnum Redlands Cycling Club/JG Trading Race Team.
Senlinx will be a proud shirt sponsor of the JG Trading Race Team for the 2011 season.