The scene below was photographed at Shanghai's Hongqiao Airport Terminal 1 - which serves international flights to destinations across East Asia.
The photo features two airlines - the privately owned Taiwanese carrier "EVA Air" and the Chinese government majority owned "China Eastern Airlines"
At first view it looks like a pretty normal airport scene, however at second glance you can see that both planes in the photograph are themed, or as they say in the business "have special liveries"!
The photo features two airlines - the privately owned Taiwanese carrier "EVA Air" and the Chinese government majority owned "China Eastern Airlines"
At first view it looks like a pretty normal airport scene, however at second glance you can see that both planes in the photograph are themed, or as they say in the business "have special liveries"!
The two contrasting designs serve as a good example of the difference between private business being run for the benefit of shareholders and state owned enterprises being run for 'the benefit of all'.
Let's take a closer look at the two aircraft:
Let's take a closer look at the two aircraft:
EVA AIR
Adorned with the cute image of Hello Kitty, this might not be everyone's cup of tea, however it is an attractive design which instantly draws people's attention.
The service is primarily aimed at developing tourism between Taiwan and Japan and comes complete with it's own website.
Adorned with the cute image of Hello Kitty, this might not be everyone's cup of tea, however it is an attractive design which instantly draws people's attention.
The service is primarily aimed at developing tourism between Taiwan and Japan and comes complete with it's own website.
CHINA EASTERN
This design features the logo of the Xinhua News Agency, their website address and some yellow clouds.
It is poorly presented and easily forgettable.
According to this account on their website (Chinese only) the objective is to "further enhance brand awareness, social influence, promote bilateral business and achieve new development"
This design features the logo of the Xinhua News Agency, their website address and some yellow clouds.
It is poorly presented and easily forgettable.
According to this account on their website (Chinese only) the objective is to "further enhance brand awareness, social influence, promote bilateral business and achieve new development"
Ceremonies to promote and announce the launch of these respective services were held.
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KEY FACTS
Information about the parties involved is summarised in the tables below:
| Airline Ownership Headquarters Fleet Logo | EVA Air 100% Privately Owned Taoyuan, Taiwan 59  | China Eastern Airlines 61% Owned by Chinese Government Shanghai, China 302  |
| Sponsor Ownership Headquarters Market Logo | Hello Kitty Tokyo-listed Sanrio Company Tokyo, Japan Products focusing on the kawaii (cute) segment of Japanese popular culture  | Xinhua News Agency State Council of the People's Republic of China Beijing, China Official press agency of the People's Republic of China  |
