The scene below was photographed at Shanghai's Hongqiao Airport Terminal 1 - which serves international flights to destinations across East Asia.
The photo features two airlines - the privately owned Taiwanese carrier "EVA Air" and the Chinese government majority owned "China Eastern Airlines"
At first view it looks like a pretty normal airport scene, however at second glance you can see that both planes in the photograph are themed, or as they say in the business "have special liveries"!
The two contrasting designs serve as a good example of the difference between private business being run for the benefit of shareholders and state owned enterprises being run for 'the benefit of all'.
Let's take a closer look at the two aircraft:
Adorned with the cute image of Hello Kitty, this might not be everyone's cup of tea, however it is an attractive design which instantly draws people's attention.
The service is primarily aimed at developing tourism between Taiwan and Japan and comes complete with it's own website
This design features the logo of the Xinhua News Agency, their website address and some yellow clouds.
It is poorly presented and easily forgettable.
According to this account on their website
(Chinese only) the objective is to "further enhance brand awareness, social influence, promote bilateral business and achieve new development"
Ceremonies to promote and announce the launch of these respective services were held.
Information about the parties involved is summarised in the tables below:
100% Privately Owned
China Eastern Airlines
61% Owned by Chinese Government
Tokyo-listed Sanrio Company
Products focusing on the kawaii (cute) segment of Japanese popular culture
Xinhua News Agency
State Council of the People's Republic of China
Official press agency of the People's Republic of China
Beijing’s National Centre for the Performing Arts is a stunning building in the heart of the city, just a block away from Tiananmen Square.
Designed by French architect Paul Andreu, it has been nicknamed ‘The Egg’ due to its oval shape.
In an area steeped in history, being next door to China’s parliament the Great Hall of the People and Tiananmen Square, Andreu’s design was certainly bold. But what was his inspiration?
Well here is the Senlinx theory:
Chairman Mao’s trademark hairstyle
National Centre for the Performing Arts
When handing out the Senlinx business card, the flow of questions usually follows a familiar pattern:
- Your company’s called Senlinx – what does that mean?
- Oh right, so where did you get that logo from?
Having discussed the origins of our company name
in the last blog entry, it was only logical therefore that we followed it up a piece about the logo.
The logo takes its inspiration from the Chinese character ‘Lin’ which is the second character in the company’s Chinese name.
‘Lin’ is a character comprised of two components; the upper part being ‘Yu’ (meaning rain) and the lower part ‘Lin’ (meaning woods).
In our design, the rain is represented by a raindrop and the woods by a tree:
Senlinx and its official Chinese name were then added to create the final design:
Commissioned locally in Shanghai, the process to design the logo was an iterative one which seemed to take on a life of its own!
We are very satisfied with the design which can now be found emblazoned on our business cards, promotional items and on the shirt of the JG Trading Cycling Race Team
Senlinx celebrated the official opening of their new office on 3 March 2011.
After months of renovations the staff are thrilled with their new working environment!